SolarTexans.com

“Becoming a magnet for other Network Marketers”

Having other network marketers chasing you to become your golden contacts and then beating down your door to find out more, is better…

“Nobody who bought a drill actually wanted a drill.
They wanted a hole.
Therefore, if you want to sell drills, you should advertise information about making holes - NOT information about drills!”

Did you think about that at all? What exactly does it mean and how does it have anything to do with network marketing? This is another one of the strategies that has helped open up my mind to the endless possibilities that are found in this industry. One of the most important lessons I learned during this discovery is that our product is not what you and I, as networkers, really think it is.

People don’t care about your opportunity. They just don’t.

No one you end up talking to has been waiting all their life to be an Amway rep, so why would you let yourself be surprised if they instantly throw up a six-foot-thick wall anytime you bring up your opportunity? What they DO care about is finding a solution to their problem, whether that be a lack of money or time with their family, etc. Your job is to position your opportunity as the solution to that problem. However, YOU’VE got some hurdles to jump over in order to do that successfully:

Hurdle 1: You can’t sell.
Hurdle 2: People hate to be sold.
Hurdle 3: They will rarely see you, a complete stranger, as anything more than a salesperson trying to get into their wallet.

The SOLUTION to your problem is in the quote above, and here is what it means:
“Nobody who bought a drill actually wanted a drill.” - You didn’t join your MLM business because you wanted an MLM business.
“They wanted a hole.” - You wanted more money, time, etc…
“Therefore, if you want to sell drills, you should advertise information about making holes – NOT information about drills!”

- People don’t want your biz and don’t like to be sold (they like to buy!). So the BEST way to get them to buy your drill (CitizenRE) is to sell them information on how to successfully create a hole (reach their goal).
In other words, you want to get your prospects to sell THEMSELVES on using your opportunity (CitizenRE) as the tool with which to accomplish their goals.
Are you starting to grasp the power behind this concept?
Good!

Here’s the deal… People would rather learn HOW to do something, than actually do it. Most people are LAZY. They will spend money in order to move one step closer to their goal, which makes them feel productive, but they will rarely take true action, due to a lack of true desire, or fear of making a mistake and looking dumb. People HATE to get fooled, and they will buy INFORMATION all day long in order to sell themselves that it will be a sound decision. People LOVE to BUY. Remember? They just have to do the selling themselves.
By marketing yourself as a “How-to-Succeed” guide, you will take advantage of this aspect of human nature and increase the effectiveness of your prospecting immensely because you are taking a back-door approach. You don’t come across as a salesperson. You have essentially positioned yourself as a consultant. Remember, most people out there have no real idea what they are doing, and they are failing miserably just like I was for the first 7 months I was in this business.
This will also increase the effectiveness of your advertising over the traditional “Ground Floor Opt” by a factor of 10 because you are offering what people REALLY want… A solution! Help!